Privacy policy
Last Updated: November 11, 2025
This Privacy Policy describes how Vita Vera (the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit vitavera.si (the “Site”), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a visitor to our website, or any other individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any additional steps required by law.
How We Collect and Use Your Personal Information
To provide our Services, we collect and have collected within the past 12 months personal information from various sources, as outlined below. The types of data we collect and how we use them depend on your interactions with us.
In addition to the specific purposes listed below, we may use the information we collect to communicate with you, provide and enhance our Services, comply with legal obligations, enforce our terms of service, and protect our Services, our rights, and the rights of our users or others.
What Personal Information Do We Collect?
The types of personal information we collect depend on how you interact with our Site and Services. When we refer to "personal information," we mean data that identifies, relates to, describes, or can be linked to you. Below, we outline the categories and specific types of personal information we collect.
Information You Provide Directly
You may provide the following information directly to us through our Services:
- Contact Information – including your name, address, phone number, and email address.
- Order Information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account Information – including your username, password, security questions, and other security-related details.
- Purchase Information – including products you view, add to your cart, save to your account (such as loyalty points, reviews, recommendations, or gift cards), or purchase.
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Stored Loyalty Points/Product Reviews/Recommendations/Gift Cards
- Customer Support Information – including any details you provide in communications with us, such as messages sent via the Services.
Some features of our Services may require you to provide certain personal information. If you choose not to provide this information, you may not be able to access or use certain features.
Information We Collect About Your Usage
We may also automatically collect certain data about your interactions with the Services (“Usage Data”). This may include the use of cookies, pixels, and similar tracking technologies (“Cookies”). Usage Data may include details about how you access and use our Site and account, such as device information, browser details, network connection data, IP address, and other interaction-related details.
Information We Receive from Third Parties
Additionally, we may receive information about you from third parties, including vendors and service providers that collect data on our behalf, such as:
- Companies that support our Site and Services, including Shopify.
- Our payment processors, which collect payment details (such as bank account, credit or debit card information, and billing address) to process payments, fulfill orders, and provide requested products or services.
When you visit our Site, open our emails, click on links, or interact with our Services or advertisements, we or our partners may automatically collect certain data using online tracking technologies such as pixels, web beacons, software development kits (SDKs), third-party libraries, and cookies.
Any information we receive from third parties is handled in accordance with this Privacy Policy. Please also refer to the section below on Third-Party Websites and Links.
How We Use Your Personal Information
1. Providing Products and Services
We use your personal information to deliver our Services and fulfill our contract with you. This includes processing payments, fulfilling orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating and maintaining your account, facilitating shipping, and handling returns or exchanges.
We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may use. In such cases, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
2. Marketing and Advertising
We may use your personal information for marketing and advertising purposes, such as sending promotional messages via email, SMS, or mail and displaying advertisements for our products or services. This may include personalizing your experience with the Services and tailoring ads based on your interests.
If you reside in the European Economic Area (EEA), the legal basis for processing your data for marketing purposes is our legitimate interest in promoting our products, in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR).
3. Security and Fraud Prevention
We use your personal information to detect, investigate, and take action against fraudulent, illegal, or malicious activities. If you create an account with us, you are responsible for keeping your login credentials secure. We strongly recommend not sharing your username, password, or other access details with anyone. If you suspect your account has been compromised, please contact us immediately.
For users in the EEA, the legal basis for these activities is our legitimate interest in ensuring the security of our website for you and other customers, as per Article 6(1)(f) GDPR.
4. Communication and Service Improvement
We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to ensure effective communication, enhance our offerings, and maintain our business relationship with you.
For users in the EEA, this is processed under our legitimate interest, in accordance with Article 6(1)(f) GDPR.
Cookies
We use cookies on our Site in several ways. Specific details about the cookies we use in connection with operating our store through Shopify can be found at https://www.shopify.com/legal/cookies.
We use cookies to operate and improve our Site and Services, including storing your actions and preferences, performing analytics, and better understanding user interactions with our Services. This processing is based on our legitimate interest in managing, improving, and optimizing the Services. Additionally, we may allow third parties and service providers to use cookies on our Site to tailor the Services, products, and advertisements on our Site and other websites more effectively.
Most browsers automatically accept cookies by default. However, you can adjust your browser settings to remove or reject cookies. Please be aware that removing or blocking cookies may affect your user experience and could cause some features or functionalities of the Services to work improperly or become unavailable. Furthermore, blocking cookies may not entirely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you send us your preferences via GPC, we will treat such a signal as a valid request to opt out of data sharing/targeted advertising for the associated browser or device. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/.
Apart from Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be transmitted by your web browser or device.
How We Share Personal Data
Under certain circumstances, we may share your personal data with third parties for contractual purposes, legitimate business reasons, or other purposes outlined in this Privacy Policy. These circumstances include:
- With service providers or third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
- With business and marketing partners to provide you with services and marketing communications. Our business and marketing partners handle your data in accordance with their respective privacy policies.
- When you direct us to share information or give us consent to disclose certain details to third parties, such as facilitating product shipments or using social media widgets and login integrations.
- With our affiliates or within our corporate group, based on our legitimate interest in running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy.
- To comply with legal obligations, including responding to subpoenas, search warrants, and similar requests.
- To enforce our terms of service and to protect our Services, our rights, and the rights of our users or others.
Over the past 12 months, we have disclosed the following categories of personal and sensitive personal data for the purposes outlined in the sections "How We Collect and Use Your Personal Data" and "How We Share Personal Data.":
| Category | Categories of Recipients |
|---|---|
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Without your consent, we do not use or disclose this information to infer or identify your personal data.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities as follows.
In the past 12 months, we have "sold" and "shared" personal data for advertising and marketing purposes as defined by applicable law.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as records of purchased products or services | Business and marketing partners |
| Usage Data | Business and marketing partners |
User-Generated Content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in a public area of the Services, that content will be publicly accessible to anyone.
We have no control over who accesses the information you choose to share and cannot guarantee that those who access it will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available or for the accuracy, use, or misuse of any information you disclose or receive from third parties.
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their terms of service. We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on them.
Any information you provide in public or semi-public spaces, including content shared on third-party social networking platforms, may be accessible to other users of the Services and/or users of those third-party platforms, without limitations on how it may be used by us or others. The inclusion of such links does not constitute an endorsement of their content, owners, or operators, except as disclosed within the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has submitted personal data to us, you may contact us using the details provided below to request the deletion of that data.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “sell” or “share” personal data of individuals under the age of 16, as those terms are defined by applicable law.
Security and Data Retention
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, information you transmit to us may not be secure during transit. We advise against using unsecured channels to send us sensitive or confidential information.
The duration for which we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under certain circumstances. In some cases, we may legally deny your request.
- Right to Access/Information: You may have the right to request access to the personal data we hold about you, including details on how we use and share your data.
- Right to Deletion: You may have the right to request the deletion of personal data we have about you.
- Right to Rectification: You may have the right to request correction of inaccurate personal data we hold about you.
- Right to Data Portability: You may have the right to receive a copy of your personal data and, in certain circumstances and subject to specific exceptions, request that we transfer this data to a third party.
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Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal data or to object to the processing of your personal data for purposes considered “targeted advertising” under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control (GPC) opt-out signal enabled, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you are using.
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Right to Restrict Processing: You may have the right to request that we stop or restrict the processing of your personal data.
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Right to Withdraw Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
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Right to Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by responding directly to our denial.
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Managing Communication Preferences: We may send you marketing emails, but you can opt out at any time by using the unsubscribe option included in those emails. If you opt out, we may still send you non-promotional emails related to your account or orders.
You may exercise these rights as indicated on our Site or by contacting us using the details provided below.
We will not discriminate against you for exercising any of these rights. To verify your identity before responding to your request, we may need to collect certain information from you, such as your email address or account details.
Under applicable laws, you may also appoint an authorized representative to submit requests on your behalf. Before we accept such a request, we will require proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us.
We will respond to your request within the timeframes required by applicable law.
Complaints
If you have concerns about how we process your personal data, please contact us using the details provided below.
If you are not satisfied with our response, depending on your location, you may have the right to appeal our decision by contacting us again or filing a complaint with your local data protection authority.
For residents of the European Economic Area (EEA), you can find a list of data protection authorities here.
International Users
Please note that we may transfer, store, and process your personal data outside of your country of residence. Your personal data may also be processed by employees, external service providers, and partners in these countries.
If we transfer your personal data outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts approved by the UK’s relevant authorities, unless the data transfer is to a country deemed to provide an adequate level of protection.
Contact Information
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone or email at vitaveraslovenija@gmail.com.
Alternatively, you may reach us at Dunajska cesta 51, Ljubljana, 1000, SI.
For the purposes of applicable data protection laws, and unless otherwise stated, we are the data controller of your personal data.